- Podcamp Boston 2
- Saturday, 11:30 Room 203
- Jay Berkowitz
- Jay@TenGoldenRules.com
- The 10 Golden Rules of Internet Marketing Podcast
- Podcast Call in (please!) 206-888-6606
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- Objectives for this presentation:
- Finding your theme
- How to produce your podcast
- How to find great discussion topics
- Getting listed in Podcast directories and iTunes
- How to get your podcast listed in Google and the other search engines
- How to launch and promote your podcast
- Building Your Community
- Ongoing promotion and audience building
- Please contribute at the end of each section
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- Thought Leadership
- Brand awareness
- Connection
- Fun
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- Today the business of business is becoming the constant invention of new
business.
- When you are on the phone or on the air, you have no body.
- Tomorrow is our permanent address.
- All advertising advertises advertising.
- “Camp” is popular because it gives people a sense of reality to see a
replay of their lives.
- When a thing is current, it creates currency.
- The future of the book is the blurb.
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- Live From the Blog
- Ten List
- Song of The Week
- Blog or Podcast of the Week
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- Promos (Trades)
- Blogs Comments
- Podcasts Call-ins
- Business Cards
- Interviews at events
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- Set Your Strategy
- Find Your Voice
- It needs a Home
- The Tools of the Trade
- Show ‘Prep’
- Content is King
- Post Production
- Make Your Show Searchable
- Paid Promotion
- Free Promotion
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- Six Points of Separation - Six Points On How To Podcast. This topic was
suggested by Jay Berkowitz (Ten Golden Rules) via the Facebook Group -
Six Pixels Of Separation Podcast Society.
1. Format.
2. Hardware.
3. Software.
4. Blog.
5. Directories.
6. Marketing and PR.
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- NEW COMM ROAD MAP
Best practices for planning, producing, and promoting a podcast.
We use Scott Monty’s extensive blog post as a guide: “Starting a
Podcast? Start here.”
- Patience and preparation
- Editorial plan
- Format
- Branding
- Promoting through people
- Not just RSS
- Audience feedback
- Show notes
- Finishing touches
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- Scott Monty http://www.scottmonty.com/2007/08/starting-podcast-start-here.html
- Patience & Preparation
- Editorial Plan
- Format
- Branding
- Fresh or Canned?
- People...People Who Need People?
- Are Ess What?
- Letters, We Get Letters
- Duly Noted
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Notes
