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JAY BERKOWITZ: Welcome to Episode 20 of The 10 Golden Rules of Internet Marketing Podcast. We have two of the most controversial figures in Internet marketing today, Ted Murphy from Pay Per Post and Jason Calacanis, the outspoken founder of Mahalo.com.  We have a little eBay kafuffle and the Oscar-winning Song of the Week.

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FEMALE ANNOUNCER: Welcome to The 10 Golden Rules of Internet Marketing Podcast, featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into sales. Now here’s the CEO of  www.tengoldenrules.com, Jay Berkowitz.

JAY: Well, good morning, good afternoon, good evening. Wherever and whatever time this podcast finds you, thank you so much for joining us for episode 20. I’ve had a couple of wild, wild weeks including a trip to Costa Rica and some recording there, a wild nine days in which I did seven presentations. So if you met us at one of these meetings, if you were at the DMA, the South Florida Interactive Marketing Association search training, our Internet Marketing Boot Camp in Las Vegas, the Rocketplace eBay Conference in Orlando or the Palm Beach Foundation Non-profit event, your audio that we recorded at the events is in the hopper and I promise to get it on the show in the next few weeks.

If this is your first 10 Golden Rules podcast, a warm, warm welcome to you. Each week or so we cover Internet marketing and how to use the Internet for business, personal productivity and fun. You can subscribe for free at iTunes or listen to each show at tengoldenrules.com. Just click on the ‘podcast’ link. Or find us on several major podcast directories including Podshow and Podcast Pickle. I record this show in one take using software called CastBlaster and I record interviews at events using an M-Audio digital recorder. There’s no fancy postproduction so you’ll probably get a couple of bumps and baubles. Please join in though, this thing is great when you participate. Call our K7 audio line at 206-888-6606 or email me with questions and comments to jay (at) tengoldenrules (dot) com. Share any new Internet marketing ideas you have or websites you’re using to improve your personal productivity.

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JAY: There’s the intro to a song called “Falling Slowly.” It’s actually the Oscar winner for Achievement in Music Written for Motion Pictures, Original Song. It’s called “Falling Slowly” and we’re going to close the show as we always do, with a PodSafe song, the Song of the Week.

So let’s get rolling with some of our call-ins. First up, Keith Burdiss with a really, really nice social media marketing story.

KEITH BURDISS: Hi Jay, Keith Burdiss here. How are you?   First I want to thank you for inviting me to call in and let your listeners know the little project I’m working on. But first I think I want to give you a little bit of background. In terms of the social media state, I’ve only really been involved in it for about six months now. I got involved first through audio books. After searching around for different content and marketing content I came upon Joe Jaffe’s blog and Joe Jaffe’s podcast. After I had heard the iPhone for an episode and all of the little experiments that he runs on his podcast I really got hooked. Since then I’ve purchased an iPod and I use iTunes and I’ve been listening to yourself and Mitch Joel and Marketing Over Coffee, etc., etc. I really enjoy it.

The reason I’m calling is first off, I want to thank you. I am a wood turner and a cabinet maker. I am trying to get engaged the night before Podcamp Toronto. I’m actually going to Podcamp Toronto and I’m using that as a little bit of a diversion to ask my girlfriend to marry me in terms of not just taking her on a trip and having a little bit of a diversion. I get to learn a little bit of something and at the same time get to spend a nice weekend with my girlfriend and ultimately, hopefully, get engaged, as long as she says yes. But the bottom line was I was right on track for making all of my payments to the folks that made the ring for me and it turned out that that weekend was going to be perfect, in terms of paying the ring off. I came into a little bit of a snag with my car and I had to put a bunch of money into that last week. So I thought I’d try to turn a negative into a positive and I’m going to talk to the folks that I talk to every day on Twitter and other blogs and influential media makers and whatnot and try to start a little fund if you will, where I could actually deliver value to the community through my wood turning and sell some of my bowls and some of the wine stoppers and stuff that I make. Really give value to the community and sort of use it as a social media experiment at the same time where they can come to my site, which is www.magicwoodworks.com, and underneath the ‘social miracle’ button you’ll find my little social miracle page where I am turning bowls, literally day and night, and selling them on my webpage to basically fund the ability to get the ring. The hotel is booked. I’m using Twitter. I’m blogging on WordPress and I use a little bit of Facebook. Those are basically the venues I’ve been using for the last six months and I’ve really been able to build up a community. I know that you talk about that a lot on your podcast - the importance of building a community and building long tail content. I’m really beginning to see the light on that type of stuff. So thank you for inviting me to comment on your podcast. Ultimately you did purchase a bowl from me and I’m extremely grateful and extremely thankful for that. Hopefully if your listeners are interested they will swing by my website and help my social miracle come true. It is Monday right now and my social miracle project will have to end by Wednesday because Friday is Podcamp Toronto and when we’ll be leaving. That’s it. Again, thanks a lot. Thanks for your content and I look forward to all your future episodes. Bye.

JAY: Well thanks for calling in Keith. I first heard about Keith’s outreach on Twitter. I went to his website and there was a handcrafted bowl called the “Pot of Gold Bowl.” Of course it had to come to the 10 Golden Rules head office, being the Pot of Gold Bowl. So I bought the bowl. I sent Keith a note and Keith was good enough to call in. Now here’s the great news, everything went according to planned. Keith achieved his social media miracle. He raised the money for the ring. They made it to Podcamp Toronto. I have the bowl and Keith is happily engaged to his now fiancé. It’s too late to contribute to ring, but if you like wood art it’s not too late to check out Keith’s website. There’s some really interesting stuff there and a really interesting case study for social media. Of course all the links will be in our show notes.

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