10 Golden Rules Internet Marketing Podcast Episode 18 Featuring: Avinash Kaushik Author of Analytics: An Hour A Day Google’s Analytics Evangelist, Happy Tails Congratulations to our Blog or Podcast-of-the-Week Jaffe Juice edited section from Jaffe Juice 88 David Erickson from e-Strategy’s, Larry Port with the Joke-of-the-week, Song-of-the-Week Alice Cooper Live at Montreux ‘No More Mr. Nice Guy’, Please call our call-in line 206-888-6606

Subscribe to this podcast

Please send audio comments to 206-888-6606

The Ten Golden Rules Internet Marketing Podcast is Sponsored by Silverpop.

silver pop

Please call in your marketing and internet Predictions for 2008 to our K7 call-in line 206-888-6606

Play | Subscribe

Coming up next week:
Interview with CraigsList.com (http://www.CraigsList.com) Founder Craig Newmark!

Call-Ins and emails:
Craig Newmark (00:00)  http://www.craigslist.com
Joke of the Week Larry Port  (05:37)  http://rocketmatter.com
Lorna Paxson Happy Tails Spa Grooming Products (06:37)
Commission Junction
LinkShare
A Best Web
Affiliate Summit Trade Show
Natalie Gelman Audio Bumper (10:20)

American Marketing Association Bootcamp Live Q & A 11:21

American Marketing Association
Jon Gluck from Take 5 Solutions
Leslie DeCruise Stratiation Associates
Mark - 3DLearner.com
Guru - http://www.guru.com
eLance http://www.elance.com

Live-From-the-Blog: (21:53)

Michael - Cable Internet usage
Jeff - iPhone Google maps for Mobile location Google.com/gmm
Margie – Your Online Friends are your Reputation – Building Your Personal Brand Online
Kathryn – LinkedIn Thread is SEO an art or a science?
Anthony – M-Commerce Mobile Shopping Yahoo and T-Mobile Jupiter Research
Susan – Social Book Marking del.icio.us 

Blog or Podcast of the Week (31:00)

Congratulations to Joseph Jaffe on Jaffe Juice Podcast #100 for being our Blog or Podcast of the Week! Audio from Show #88 featuring David Erickson from e-Strategy and the Minneapolis Bridge Collapse

Conversation with Avinah Kaushik Google’s Analytics Evangelist and Occam’s Razor Blog and Author of Analytics an Hour a Day. (35:23)

Google Analytics

Bounce Rate - What percent of people see only 1 page on your site and exit immediately ‘I came I puked I left’

90:10 Rule - If you have $1,000 to spend on analytics spend $100 on the tool and $900 on the people

The Trinity Model - Don’t just focus on the numbers focus on the business
1. Click stream Analysis
2. Outcome Metrics and Analysis
3. Experience Analysis (What are you thinking? what are trying to do?)

Survey Monkey (www.surveymonkey.com)

The Greatest Survey Questions
Why are you here  (on this website) – what was your primary purpose?
Were you able to complete your task?
If you were not able to complete your task – why not?

What Avinsash reads and tools he uses for productivity:
Guy Kawasaki ‘Don’t Worry be Crappy’
Ted Talks
Mitch Joel Blog
Seth Godin’s Blog
Feedreader
BlogDesk – Blog Writing tool
WordPress - ‘The greatest blog platform in the world’ pingbacks, trackbacks, open platform with plug ins for SEO internal search etc.

‘If you have a website it truly is a crime against humanity not to have an analytics tool, it is your duty to listen to your customers

Song of The Week (58:53)
Alice Cooper Live at Montreaux  “No More Mr. Nice Guy”

Please share Comments and call in at 206-888-6606 or email us at podcast@10goldenrules.com.

Play | Subscribe

 

 



The Ten Golden Rules Internet Marketing Podcast is Sponsored by GoToMeeting, click here for a FREE 45 Day Trial. Use the code GOLDEN.

home | services | the ten golden rules | news and events | blog |podcast | about us | contact us | jobs | site map | 561-620-9121

Please contact us for more information on the release date of the Ten Golden Rules of Internet Marketing Workbook, written by our lead internet marketing consultant Jay Berkowitz, CEO, TenGoldenRules.com.

Ten Golden Rules Strategy. Copyright © 2003 - 2006. TenGoldenRules.com ®, or SM as indicated. All rights reserved.