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Description

Episode 13 - Listen to a live interactive recording of The Ten Golden Rules for Launching and Promoting a New Podcast presented on October 26, 2007 at Podcamp Boston.  We will explore how to Find the ‘voice’ for your podcast, where to host your podcast, the software and hardware needed to produce a podcast, how to do show preparation, ideas for developing great content for a podcast, strategies and tactics paid promotion and unpaid ideas to promote a podcast.

Also a call in from Led Edgerly, Twittering at  Podcamp Boston 2, How Social Media is Making the World a slightly Better Place, the Song-of-the-Week  ‘Never’  by Natalie Gelman . Please call in questions and comments to 206-888-6606.

This Episode is dedicated to a future famous Podcaster Dr. Reese Halter

Click here to view the companion to the audio, the Power Point presention "The Golden Rules for Launching and Promoting a New Podcast"

Amazing People We Met!

• Chris Brogan
• Christopher S. Penn
• Bryan Person
• Doug Haslam
• John Wall
• Pulver Media
• Tim Coyne
• Jared Spool
• Amy Carpenter
• Nicolas Pin
• Kris Smith 
• Whitney Hoffman         
• Paull Young
• Mark Blevis  
• Bob Goyetche 
• Amy Yen  
• Craig  Calder 
• Stephanie Rogers  
• Norman Huelsman       
• Cliff Ravenscraft
• Len Edgerly, www.VideoPodChronicles.com
• Matthew Grant, PhD      
• Travell  Perkins  
• Amanda Gravel           
• Jonathan Bloom            
• Amanda Mooney           
• Scott Monty
• Chet Geschickter

Podcast History

• Webmaster Radio.FM 
• Moniker.com Domain Masters
• Daily Source Code
• Electronic Groove  
• Jaffe Juice
• For Immediate Release
• Six Pixels of Separation
• Marshall Mcluhanisms 
• Marketing Over Coffee Podcast
• The Daily Search Cast

A Home for Your Website

• Blogger
• Word Press
• TypePad
• Libsyn 
• Blog Talk Radio 
• Audio Acrobat

Hardware I Use

• M Audio MicroTrac 24/96 – Digital Audio Recorder
• Logitech USB Headset

Software I Use

• Castblaster – Records Podcasts on PC
• GarageBand – Records Podcasts on MAC
• Audacity – Editing Software, used for K7 Calls to turn into MP3’s
• K7.Net - Free Service Digitizes Audio Calls
• Levelator – Software that automatically levels
• Podsafe Music Network - Rights-Free Music for Podcasters
• Skype - Free Internet phone system
• PowerGramo - Record calls with Skype

Create Great Content - Interviews

• Episode 3: inc magazine Tim Westergren Founder http://www.Pandora.com inc magazine Cover Story
• Episode 10: Steve Krug
• Episode 11: Laura Sturaitis BusinessWire.com

Directories

• Podcast Pickle 
• Podshow  
• Podcast.Net
• Podcast 411

Paid Promotion

• Google Adwords
• www.PRWeb.com
• www.WordTracker.com
• www.Marketwire.com
• www.Businesswire.com
• www.InsidePR.ca

References

• How to Do Everything With Podcasting Shel Holtz and Neville Hobson
• Promoting Your Podcast Jason Van Orden
• Podcasting For Dummies
•  Six Pixels of Separation Episode #54 June 17 www.twistimage.com/podcast
• NewCommRoad Podcast #36 Best practices for planning, producing, and promoting a podcast
• Scott Monty’s blog post: “Starting a Podcast? Start here.”
• Donna Papacosta’s TrafCom News

Ten Golden Rules for Launching and Promoting a New Podcast

1. Set Your Strategy
2. Find Your Voice
3. It needs a Home
4. The Tools of the Trade
5. Show ‘Prep’
6. Content is King
7. Post Production
8. Make Your Show Searchable
9. Paid Promotion
10. Free Promotion

Song of the Week “Never” by Natalie Gelman www.NatalieGelman.com www.MySpace.com/NatalieGelman

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Please share Comments and call in at 206-888-6606 or email us at podcast@tengoldenrules.com