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JAY BERKOWITZ: This is episode one, the premier of THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST.
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FEMALE ANNOUNCER: Welcome to THE 10 GOLDEN RULES OF INTERNET MARKETING PODCAST. Featuring the latest strategies and techniques to drive traffic to your website and convert that traffic into sales. Now here’s the CEO of www.tengoldenrules.com, Jay Berkowitz.
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JAY: Well good morning, good afternoon or good evening. Whatever time this podcast finds you, welcome to our premier episode. In this podcast we’ll share case studies and examples of what’s working online we’ll interview some of the top minds in internet marketing, we’ll share what we learn from top industry trade shows and we’ll film live presentations and events which we will give to you as videocasts. One of the things that will be a big part of this podcast is you. I want to invite you to participate by sending comments and questions. Each week we will feature listener emails and recordings, so please take part. Send comments and questions by email to podcast@10goldenrules.com. And please send us recorded audio, or use our simple call-in line at (206)888-6606. It’s just like calling a voicemail, it’s really, really easy. Just call (206)888-6606 and leave a message. The system automatically digitizes your voice and I will play your comment next week.
In this episode I will talk about how we started the podcast. I want to send a couple big thank yous out to some friends who helped us get it going. I’ll share a little bit of my background and news about industry events that we’re involved with, some trade shows we’re attending, speaking engagements and other events that we recommend. I’ll play some recordings from the team at 10 Golden Rules and they’ll share a few highlights they have discovered this week and some cool things that they are blogging about.
We’ll also have two features each week. The first one is called “What’s Hot” where we’ll look at a trend or a technology or a website that’s a buzz in the blogosphere, or something that clients are asking us about. We’ll also feature a “Ten List.” This will be a list of ten tips or ten golden rules or ten things we learned from a guest on the show.
Now before I get going I’d like to extend a virtual tip of the cap to some of the people who’ve inspired this podcast. Every week I listen to Mitch Joel’s SIX PIXELS OF SEPARATION and Joe Jaffe’s ACROSS THE SOUND. And as often as I can I play, Shel Holtz and Neville Hobson’s FOR IMMEDIATE RELEASE, The BusinessWeek CEO GUIDE TO TECHNOLOGY, AMERICAN COPYWRITER, INSIDE PR, NEW COMM ROAD, and Danny Sullivan and Daron Babin’s DAILY SEARCHCAST, just to name a few.
Several weeks ago I saw Mitch Joel speak an event. Mitch challenged the audience to participate in new media and to raise the bar. I’ve been working on the technical aspects of getting this podcast ready for several weeks and Mitch has been a huge, huge help in sharing with us some of the tools and techniques we needed to get this thing going. So a big thank you to Mitch. Please help me pay it forward by visiting http://www.twistimage.com . Read Mitch’s blog, subscribe to his podcast and join his community. And to all the inspirational podcasters, I’ll do my best to add a little value to this community.
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JAY: And now, here’s our news and events portion. Last week we presented at Search Engine Strategies in Toronto. This week, June 18th and June 19th we’ll be at the Search Engine Strategies Latino. And next week on June 27th I will be moderating a panel at ad:tech Miami titled “Blogs, Podcasts and Vidcasts.” On the panel will be Jesus Hoyos, the managing partner of Solvis Consulting. He has a great Spanish blog on CRM, customer relationship management, at http://jesushoyos.typepad.com . We’ll include all these links in the show notes. Julio Vaca is a senior product manager at PodZinger and he’ll be on the panel as well. PodZinger has speech to text software that can turn your podcast into words. We plan to give it a try. And Diego Naranjo is a director of Latin3. And he has a really solid blog at www.miamiadguy.com . So check those guys out and we hope to see you at the show.
In July, on July 9th we’ll be at Affiliate Summit 2007 East and I will be presenting a keynote presentation called “Web 2.0 - The Ten Critical Strategies for Affiliate Marketing.” If you’re planning on attending one of these events, please get in touch. We will be organizing a meet-up and I’d love to meet you in person. Also, we will be doing live recordings with other presenters at the events and we’ll share those recordings on future occasions of this podcast.
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JAY: Now I’d like to share a quick background, my personal history. In 1994 when the first graphical internet browser was launched and the internet became a marketing channel, I was running a marketing group for Coca-Cola. We were challenged with figuring out how to position our brands in this new and emerging media. I went on to manage marketing departments for Sprint and McDonald’s Restaurants. Then I moved on to the successful diet and fitness website eDiets.com. Virtually everything we did at eDiets was online. We were one of the top five internet advertisers in the world at that time, spending 25-30 million a year on banners, landing pages, email and search marketing. At the same time I was working with my wife’s small business. She manufactured baby blankets and we were testing out marketing programs, with a much smaller budget than eDiets. In the summer of 2003 while I was working at eDiets I was asked to speak at the Direct Marketing Association Summit. I wrote a presentation called “The Ten Golden Rules of Internet Marketing.” My goal was to share what my associates and I had learned the hard way about the internet. Before there were any books or any courses, we had to do things by trial and error.
After I spoke at the conference five or six people came up to me and asked me if I did any consulting. I realized there was an opportunity in the marketplace for a consulting agency that specialized in the internet and 10 Golden Rules was born.
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